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Mondelez uses AI to animate family photos for Vietnamese holiday

Mondelez’s creative and data agency partners, Publicis and Digitas Vietnam, respectively, were able to team with Tel Aviv-based AI company D-ID on the activation, demonstrating how agency holding companies can use their scale to find tech partners to elevate campaign experiences. D-ID has previously partnered with Warner Bros. Pictures and India’s leading short-video app Josh, per the release.

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