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Case Studies
19 February 2024

The Power of Personalized Video Emails

Christmas Campaign Test Case

Challenge

The average person’s email inbox is filled with marketing messages and sales announcements on any given day. For Sales and Marketing professionals, standing out during the festive season can be quite a challenge.

An Experian study showed that emails with personalized subject lines are 26% more likely to be opened than those without and Rich Relevance found that revenue is 5.7 times higher in emails that employ personalization.

With this in mind, in December 2023, D-ID decided to put its technology to the test in a unique Christmas email marketing campaign. We aimed to gauge the impact of personalization in email marketing open and conversion rates by comparing personalized videos against non-personalized ones. The tool we used was our brand-new personalized email marketing integration.

Campaign Overview

D-ID leveraged its cutting-edge AI-generated video technology to create two distinct email campaigns for Christmas. The focus was on providing a personalized experience to Group A while offering a standard message to Group B.

Email Content

Both groups received an email with the subject line “Your Xmas gift is here! 🌟🎄”. The body of the email wished recipients a joyful holiday season. There was one key difference in the video content:

Group A (personalized): Addressed the recipient by their first name and offered 20 Studio credits

Group B (non-personalized): A generic greeting without personalization and offered 20 Studio credits

Campaign Results

Conversion Rate: A significant difference was observed in the conversion rates, with the personalized email achieving a 300% higher rate.

Analysis

The campaign’s success hinged on the power of personalization. By tailoring the video greetings, the campaign was able to establish a deeper connection with the recipients and increase engagement and conversion rates. The use of personalization also helped to create a sense of relevance and importance.

The Simplicity of Personalizing Campaigns

As D-ID continues to innovate with AI-powered email marketing solutions the potential for creating more meaningful and engaging customer interactions is vast. Customized AI-generated video content not only captures attention but can significantly enhance user engagement and conversion rates – the key is knowing how to reach your audience.

Crafting your own personalized email marketing campaign doesn’t have to be a Herculean task, thanks to D-ID’s digital humans and our email marketing integration. This email personalization process enables you to create campaigns that resonate deeply with your audience. All it takes is a few simple steps.

Embrace the Power of AI: The first step is leveraging D-ID’s AI-generated video technology, which allows for the creation of speaking avatars.

Segment Your Audience: Speak directly to the interests and behaviors of your audience using intentional segmentation.

Personalize Your Content: Personalization is key to breaking through the noise. By using placeholders in your email templates, such as {First Name}, you can ensure each recipient receives a message that feels crafted just for them. Craft an email body with a clear call-to-action (CTA) to invite your audience to engage with your content, whether it’s watching their personalized video or taking advantage of a special offer.

Monitor and Optimize: Monitoring campaign performance is essential for understanding its impact and making necessary adjustments. The insights gathered from open rates, conversion rates, and user feedback will help you refine your approach, ensuring each campaign is more successful than the last.

Creating a personalized email marketing campaign with D-ID’s technology is straightforward and highly effective. For businesses looking to elevate their customer experience, marketing, and sales campaigns, embracing AI-driven personalization is not just a trend; it’s a transformative approach to connecting with your audience.

Start your journey to success – book a demo with a D-ID expert by filling out our contact form or emailing support@d-id.com and we can help you take your business to the next level.

“Personalization is not just a trend; it’s the cornerstone of effective engagement. By addressing our recipients by name, we stood out in their crowded inboxes and deepened our connection with them. This campaign is a testament to how D-ID can transform email marketing into a highly personalized, engaging, and impactful tool. This is just the beginning of how we plan to revolutionize customer interactions and set new standards in the marketing world.”

Tomer Zuker
VP Marketing, D-ID
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