Back in August we announced a new project collaboration with Warner Brothers and Oblio, to help promote Reminiscence, the studio’s summer release, starring Hugh Jackman.
Oblio is an innovative content creation studio, and have previously worked with Warner Brothers to create immersive experiences for the Wonder Woman movies, Knives Out, J.K. Rowling’s Fantastic Beasts series, and other major movie releases.
For this project, they deployed D-ID’s Live Portrait technology in the promotional campaign for Reminiscence, a neo-noir science fiction thriller written and directed by Lisa Joy.
In an immersive experience website, users can upload still pictures of themselves or their friends and family. These are animated using D-ID’s tech and inserted into a movie trailer for the movie. Users can then share these personalized movie preview videos through the social media channels of their choice.
It marked a new era of marketing which allows users to take part in creative AI video experiences, simply by uploading one image.
Using Live Portrait, users can place themselves directly in the action, creating highly memorable videos that can be shared with friends, family, and followers. In turn, the brand gets high-value organically driven user-generated content, exposure and engagement.
Over the past few months, we’ve seen some incredibly innovative ways of using D-ID’s Live Portrait technology.
MyHeritage’s Deep Nostalgia™ helped bring history to life, while Indian app, Josh, enables its customers to animate faces to move in time with the music playing, bobbing, and shaking with the music.
This movie-based for Reminiscence sees our technology being used in a completely different way – user engagement in the marketing world. It opens the door to similar collaborations with media companies or other brands looking for innovative ways to directly interact with their customers.
Check it out here: https://www.bannisterandassociates.com/