D-ID working with Warner Bros to create a new way to connect to consumers
Oblio, an innovative content creation studio, has previously worked with Warner Brothers to create immersive experiences for the Wonder Woman movies, Knives Out, J.K. Rowling’s Fantastic Beasts series, and other major movie releases. Today they are deploying D-ID’s Live Portrait technology in the promotional campaign for Reminiscence, the new blockbuster film featuring A-list star, Hugh Jackman.
Users are invited to participate in an immersive experience, where their still pictures are uploaded, animated and inserted into a movie trailer in sync with the action on the screen. Users can then share these personalized movie preview videos through the social media channels of their choice.
This marks a new era of marketing which allows users to take part in creative AI video experiences, simply by uploading one image.
Using Live Portrait, users can place themselves directly in the action, creating highly memorable videos that can be shared with friends, family, and followers. In turn, the brand gets high-value organically driven user-generated content, exposure and engagement.
Over the past few months, we’ve seen some incredibly innovative ways of using D-ID’s Live Portrait technology. MyHeritage’s Deep Nostalgia™ helped bring history to life, while GoodTrust enables its customers to shape their legacy for future generations.
Today, we’re seeing our technology being used in a completely different way – user engagement in the marketing world. It opens the door to similar collaborations with media companies or other brands looking for innovative ways to directly interact with their customers.
Check it out here: https://www.bannisterandassociates.com/