Presentation Video Maker
Presentation video makers have never been more in demand, or more sophisticated. Ever since the earliest use of PC-based, intuitive
What Is a Presentation Video Maker?
A video presentation maker is a software tool that allows users to:
- Combine visual and audio elements intuitively and seamlessly
- Edit these elements according to the message that the user wants to present
- Exhibit the result as part of a larger presentation (for example, while making a sales pitch) or as an independent piece of media (for example, as a download)
Common Types of Video Presentations and Tools
The range of video presentation possibilities has increased together with the technologies that make them easy to create. Here are the most popular formats:
Slideshows and Screencast Videos
There are seemingly endless options for slideshow presentation software providers, such as Canva and Scribd. One of the most common presentation tools is PowerPoint, which is a mainstay for many businesses. Although it is often used for slides, PowerPoint is actually a highly flexible program that allows the incorporation of animation and video segments. PowerPoint can also be used for rudimentary video editing.
Screencast videos are similar to slideshows in that they usually require few resources. In the case of screencast, you only need software to record what the creator is doing on-screen, along with an audio description of the steps that they are taking.
Live Action Audio–Video
A step up from slideshows in terms of resource requirements are presentations that combine video and narration/sound. This format requires a set, scripts, lighting, actors (or employees), and A/V recording equipment. The types of content created with these resources are combined using video production software. For companies that desire a more automated operation that delivers something more sophisticated than a slideshow presentation, there are also animation services.
AI Generated Presentations
These are similar in quality and concept to live action audio-video. However, AI for creating presentations replaces one or more of its elements. For example, AI presentations will use a virtual human and virtual sets instead of an actor and physical sets, often combined with AI-generated narration that is coordinated to match the virtual human’s movements. A major advantage of AI generated presentations is that they take less time and money to create and edit, particularly compared to live action.
Key Features of a Presentation Video Maker
Regardless of the type of video presentation that you are producing, there are a common set of features for creating and customizing basic settings and content.
Text Input
For slide content, presentation video makers supply a method of inputting text. Some creators prefer to do this manually so that they can adjust position, size, and font type. For a video-based presentation, text must be inserted using a multimedia editing tool (see below). For AI generated presentations, a simple text upload is also used to provide content for the virtual narrator.
Formatting and Design
In addition to text formatting, presentation video makers allow creators to select from a variety of preset backgrounds, borders, and themes. However, some creators choose to customize their formatting selections.
Animation and Transitions
For more eye-catching visuals, presentation video makers also offer many types of animations for introducing text and other elements to the screen, as well as interesting ways to move from slide to slide.
Multimedia Integration
Professional-looking presentations often include various sorts of media: sound effects, text animations, audio clips, narration, still photos, diagrams, and so on. Presentation video makers enable a method of inserting, positioning, playing, and transitioning away from each element.
Benefits of Using a Presentation Video Maker
Video presentation software is a basic business tool. In comparison to other kinds of presentations that rely on text and static images, it is well known that video has a much greater appeal and successful engagement rates. For example, standalone video presentations on website product pages lead to conversion rates that are 60% higher than non-video pages.
But the question then becomes, at what price? Business videos made “in-house” cost an average of $5,000, while a professional production costs an average of $50,000. A company needs to compare the cost of production to the profit made by adding the video to the marketing mix. It is important for businesses to use the tools that create the most effective videos at the lowest price, and that depends on the aesthetic quality of the result and the value of the content. When evaluating presentation video makers, buyers should compare the following features:
- Quality level of visual and audio output
- Ease of adding/deleting/updating content
- Intuitive features that still provide detailed functionality
- Options for effective collaboration and sharing
- The cost, remembering that multiple seats will be required when making videos involving numerous stakeholders
Use Cases for Presentation Video Makers
With video such a popular medium, presentation video makers are used across an enormous range of professional fields today. There is also a series of applications within each category.
Marketing Videos
These are typically standalone videos that the user can access through social media, corporate websites, and sales contacts. Popular applications of marketing videos include explainer, demo, and practical product usage videos.
Business Presentations
These can be thought of as “interactive” presentations. A business presentation involves a presenter and a visual medium that illustrates what they are talking about. Among the sub-categories of business presentations are:
- Internal – skills training, onboarding, and motivational material are all common applications. Although some of them focus on textual (and numerical) data, video is still used to make “dry” material a bit more interesting.
- External – sales pitches, demonstrations, and business proposals can all leverage video to illustrate, for example, the exact nature and benefit of using a company’s product.
Educational Content
Within formal education institutions, as well as within companies, video presentation makers create content that is more informative and engaging.
Explainer Videos
AI Companions
Glossary
Was this post useful?
Thank you for your feedback!