Newsweek Japan: NTT Finds Over 87% of Users Satisfied with Its New Smart AI Agents

20 July 2025
Large white letter "N" centered on a red background with Japanese text below, reading "ニューズウィーク日本版" (Newsweek Japan Edition), highlighting features on healthcare AI and the latest on AI agents.

NTT Docomo and Sumitomo Life Insurance Company are exploring how AI agents can enhance consumer engagement with its “Vitality Smart” concept—an interactive service that utilizes agentic AI to recommend health-supporting activities in real-time. In a recent demonstration, 87% of participants had a favorable impression of the AI-powered service, and 40% said their interest in Vitality Smart increased after interacting with the agent. These initial results suggest the potential of intelligent agents to enhance both engagement and perceived value.

The Vitality Smart AI Agent uses conversation and personalization to encourage healthy habits through interactive video dialogue. This trial reflects a broader trend of Japanese enterprises adopting agent-based interfaces for more human-centric digital experiences. Read more (in Japanese) about how NTT is using AI agents to rethink lifestyle services and consumer interaction.

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