Martech Series: AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel

Libi Michelson
24 June 2024

By Tomer Zuker, VP Marketing of D-ID

In a tech landscape inundated with endless new solutions, marketers must ask themselves: am I equipped with the right tools to stay ahead?

Indeed, the incoming wave of generative AI technologies is redefining marketing in the digital age, thanks to their unique ability to enhance personalization and efficiency, drive conversion, and boost retention. These technologies are a pivotal step towards securing a competitive advantage in a crowded market.

But as AI advancements continue to transform the marketing funnel, marketers must be discerning – only adopting tools that best allow them to balance creativity and efficiency to orchestrate effective customer journeys from start to finish.

Learn More

See how our solution is used

May 26th 2025

AI Agents vs. AI Avatars: What’s the Difference and When to Use Each

Artificial intelligence is no longer confined to lines of code or faceless chatbots. With the rise of visual, voice, and conversational AI, organizations are redefining how they interact with customers, employees, and stakeholders. One of the most important distinctions in this space is the difference between AI agents and AI avatars. While these terms are…
May 21st 2025

11 Best AI Agents Tools for 2025

AI-powered agents are redefining business operations, automating customer interactions, streamlining workflows, and delivering smarter, data-driven insights. As businesses scale, managing customer engagement, lead generation, and internal workflows becomes increasingly complex. AI agents bridge this gap, enabling companies to operate more efficiently while providing hyper-personalized experiences. The Emergence of Visual Agents In 2025, AI agents are…
May 19th 2025

How to Translate Video Content With AI Tools (Everything You Need to Know in 2025)

It’s 2025, video is the best-performing type of content out there, and using video to promote your business or engage with your customers is no longer just about getting your message seen and heard; it’s about making sure it resonates, no matter who’s watching, regardless of where they’re from, or which languages they speak. Language…