Martech Series: AI-Powered Marketing: Enhancing Personalization and Efficiency at Every Stage of the Funnel

Libi Michelson
24 June 2024
Illustration of a woman with a phone and money, a robot, graphs, coins, and financial icons; D-ID logo and text "Martech Series: AI-Powered Marketing — Guest Article by Tomer Zuker" on the left.

By Tomer Zuker, VP Marketing of D-ID

In a tech landscape inundated with endless new solutions, marketers must ask themselves: am I equipped with the right tools to stay ahead?

Indeed, the incoming wave of generative AI technologies is redefining marketing in the digital age, thanks to their unique ability to enhance personalization and efficiency, drive conversion, and boost retention. These technologies are a pivotal step towards securing a competitive advantage in a crowded market.

But as AI advancements continue to transform the marketing funnel, marketers must be discerning – only adopting tools that best allow them to balance creativity and efficiency to orchestrate effective customer journeys from start to finish.

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