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Find Out What’s Next for Generative AI: D-ID CEO’s Top 5 Predictions for 2023

Get ready for the future of artificial intelligence with generative AI! This cutting-edge technology uses machine learning to bring your wildest ideas to life, creating original content in the form of text, images, music, and even videos. In 2022, we saw a major breakthrough with the release of tools like OpenAI’s ChatGPT and DALLE-2, Stability AI’s Stable Diffusion Dream Studio, and D-ID’s own Creative Reality Studio, making it more accessible than ever before. But the best is yet to come – analysts predict that the generative AI industry will explode, becoming a massive $110 billion market by 2030.

1. Get Ready for the Mainstream Arrival of Generative AIPeople consulting with generative ai

While currently mostly used by researchers and developers, as well as a select few early adopters in the advertising, marketing, and creator industries, generative AI is on the brink of widespread adoption. In 2023, expect to see the technology become more refined and user-friendly, with a proliferation of platforms integrating these capabilities. Businesses and regular consumers alike will discover the immense potential of generative AI, which allows anyone to produce top-quality copy, animation, emails, sales pitches, product recommendations, concept art, manufacturing models, and so much more. No longer will you need to be a marketing expert or animator to create professional-grade content – generative AI has the power to democratize entire industries. Get ready to experience the transformative potential of this groundbreaking technology in the coming year!  

2. Generative AI: Coming Soon to a Business Near You

A robot working in an office

Generative AI is already an invaluable tool for creating marketing materials, generating product ideas, and crafting advertising messages. But soon, AI will be able to take things to the next level by engaging in two-way interactions with customers, understanding their needs and requests, and responding in a human-like manner.

By using AI to handle routine inquiries and requests, businesses can free up their human employees to tackle more complex tasks. Additionally, AI-powered customer service agents can handle a high volume of requests at once, making them an efficient and cost-effective solution. And in the realm of sales, generative AI can generate personalized recommendations and offers to improve conversion rates and drive more sales.

In 2023, I predict that businesses will embrace the use of AI for tasks such as marketing, customer service, sales, learning, and client retention with enthusiasm.

3. Governments will Introduce New Regulations on Generative AI

Regulators interviewing a robot

As generative AI becomes more prevalent in our lives, government and industry will be compelled to introduce regulations to ensure responsible use of the technology. While generative AI offers numerous benefits, there is also the risk of misuse, such as the distribution of misinformation, IP theft, or invasion of privacy.

China has already announced that it will ban the publication of “deepfakes” without proper disclosure that they were created by AI, and other jurisdictions like the EU and the US have proposed legislation or guidelines. We predict that 2023 will bring the start of comprehensive regulation, providing much-needed clarity, a development that leaders in the space will wholeheartedly embrace as long as governments and lawmakers don’t over-regulate. By ensuring that the technology is used ethically and responsibly, governments and industry can help to mitigate any potential negative consequences and pave the way for a brighter future powered by generative AI.

4. Major Upgrades in Generative AI Content Quality are on the Way

A robot working out in the gym

One of the main criticisms of generative AI has been the lack of realism in its generated content. But we’re predicting a game-changing shift in 2023 as new, specialized software and tools, as well as improved hardware, allow for a drastic increase in the fidelity of AI-generated content.

Currently, the primary benefit of using generative AI is its ability to streamline repetitive or mundane tasks, saving time and resources. However, in the coming year, we expect to see a significant increase in quality thanks to advances such as increased data availability, sophisticated algorithms and models, optimization techniques, efficient training methods, and specialized software. When AI starts to surpass the capabilities it currently only replicates or enhances, it will truly become a disruptive force. Get ready for a whole new level of realism in generative AI content.

5. Generative AI Opens the Door to New Professions

Humans and generative AI working together

As generative AI becomes more mainstream, it will create exciting job opportunities for those skilled in using the technology. Just as the camera spawned the profession of photography and the record player brought forth DJs, generative AI will introduce a host of new professions. For example, “prompt engineers” who excel at writing descriptions that produce desired results from generative AI tools could become highly sought-after.

Already, we’re seeing marketplaces emerge where talented prompters can sell their prompts or be hired to create custom ones. In addition, generative AI may lead to a higher demand for professionals with strong creative skills, such as storytellers, character creators, and visual directors. These professionals will play a crucial role in maximizing the potential of generative AI and producing top-quality results.

Contrary to popular belief, AI is not here to steal our jobs – we will still need talented humans with creative flair to make the most of what generative AI has to offer.

Gil Perry is the co-founder and CEO of D-ID. A version of this article was published by Fast Company

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