The Best Explainer Video Software of 2025
Key Takeaways
- Explainer video creation in 2025 prioritizes speed and hyper-personalization. AI-driven workflows now let teams spin up tailored animated videos in minutes.
- The best video explainer software now balances intuitive UI, AI avatars, multilingual support, and seamless enterprise integrations.
- This updated review includes a new comparison table with pricing, best use cases, and standout AI features.
Tired of explaining the same thing again and again? Of course you are! Whether walking a customer through your product’s features or training a new hire, constantly going through those same motions is exhausting. And let’s face it, your time and effort could be better spent on other areas of your business (or enjoying a good book while sipping your favorite drink).
Explainer videos remain one of the most effective ways to present ideas, products, or processes in a format that resonates with viewers. Businesses, educators, and creators use them to break down complex subjects into clear, engaging narratives.
In 2025, the arms race for the best software for explainer videos is more intense than ever. Teams need tools that not only crank out slick animations but also adapt them to each viewerthanks to dynamic data and AI avatars, personalization is now a baseline expectation. Plus, with hybrid work still topping agendas, speed and seamless collaboration across time zones is king. Let’s explore how the leading platforms stack up in terms of AI-powered features, pricing flexibility, and enterprise-grade extensibility.
What Are Explainer Videos?
Explainer videos are short, engaging videos designed to help people quickly understand a product, service, or concept. These videos are typically under two minutes, getting straight to the point by addressing a problem and offering a clear solution in digestible, easy-to-follow segments.
The best explainer videos are concise, visually appealing, and focused on a specific topic or issue to resonate with your target audience:
- Cut through the noise: Explainer videos make tough concepts easy to grasp, breaking down complicated topics into bite-sized, easy-to-grasp bits.
- Keep eyes glued: With their ability to grab attention, use humor, and stand out from competitors, explainer videos hook your audience and keep them watching by getting to the good stuff fast.
- Stick in their minds: People remember visuals far better than text. A great explainer video makes your message memorable and easy to recall.
- Turn views into action: When viewers get what you’re offering, they’re more likely to hit that “buy” button or sign up.
- Showcase your brand’s vibe: A top-notch explainer video isn’t just about the message—it matches your brand’s style and personality, making everything feel more cohesive.
Explainer videos work wonders across different fields. In marketing, they grab attention by quickly explaining what a product does and why it matters. For education, they simplify challenging concepts, helping learners digest information faster. For internal communications, they make it easy for teams to understand processes or new initiatives without lengthy meetings or emails.
Key Factors to Consider When Choosing Explainer Video Software in 2025
With so many explainer video software options out there, it’s important to know what really matters when making your choice. To find the tool that fits your needs and makes your video creation process smoother, ask yourself the following questions:
- Is it easy to use? Look for an explainer video maker with an intuitive interface, drag-and-drop functionality, and easy-to-understand features. The software should guide you through the process, making video creation accessible for beginners and experienced users.
- Can you customize everything? No one wants a cookie-cutter video. The best explainer video software will let you tweak colors, fonts, characters, and animations so your video fits your brand perfectly.
- How good is the video quality? There’s nothing worse than putting time into a video only for it to come out looking low-res. Ensure the software can export high-quality videos (720p for quick social posts or 4K for more polished presentations) and look great on any platform, from websites to social media.
- Does it offer ready-made templates? Templates can be a lifesaver, especially if you don’t have time to build a video from scratch. Look for software that offers a variety of templates catering to different industries and styles. The templates should give you a strong starting point but allow for customizations.
- Is the pricing transparent? Explainer video software comes in all price ranges, so you want to know what you’re getting for your money. Make sure the pricing is clear—are there free plans? Are certain features locked behind a paywall? Finding software that balances affordability with features will help you get the most value without breaking the bank.
- Does it scale with your needs? Your video needs might change as your business grows, so choose software that can grow with you. Whether you need basic functionality now or more advanced features later, look for tools with various subscription tiers or add-ons that let you upgrade as needed.
Top 10 Explainer Video Software for 2025
With so many explainer video software tools available, it can be overwhelming to choose the right one. But don’t worry! We’ve scoped out various options and compiled a list of the top tools to help you create explainer videos, whether you’re in the market for an animated explainer video maker, want to produce live-action explainer videos, or even use AI avatars.
1. D-ID
D-ID’s Creative Reality Studio allows users to create lifelike digital humans using AI. You can create personalized video avatars from photos, which makes it an excellent tool for explainer videos in marketing and customer engagement.
Pros
- AI-driven lifelike avatars
- Easy to create personalized videos from photos
- Accurately translates video content into multiple languages.
Cons
- Limited access to features during the trial
Best for: AI video avatar generation
Pricing: Free 14-day trial. Plans start at $8/month on an annual plan.
2. PowToon
PowToon is a top choice for creating animated explainer videos. Its drag-and-drop editor makes animation easy, and the character builder allows for extensive customization, letting users create avatars that align with their brand.
Pros
- Simple drag-and-drop interface
- Customizable animated characters
- Over 40 templates for different industries
Cons
- Limited features in the free plan
Best for: Animated explainer videos
Pricing: Lite plan: $15/month, Professional plan: $40/month, Business plan: $125/month
3. VideoScribe
Overview and Unique Features
VideoScribe is perfect for creating whiteboard explainer videos, with tools designed to simulate hand-drawn animation. It’s perfect for businesses looking to explain complex topics clearly and visually.
Pros
- No video editing expertise is required
- Customizable video sizes and aspect ratios
- Voiceover recording tools included
Cons
- Limited to whiteboard animations
- Not cloud-based
- Limited background music and template options
Best for: Whiteboard explainer videos
Pricing: Free trial, Lite plan: $12.5/month, Core plan: $18.75/month – billed annually
4. Runway
Runway is a professional video editor that focuses on live-action explainer videos. It offers advanced AI tools like background removal and object erasing, making it a go-to for polished live-action content.
Pros
- AI-powered tools for video editing
- Background removal and object erasing
- Real-time collaboration features
Cons
- Not for animated videos
Best for: Live-action explainer videos
Pricing: Basic plan: Free; Tiered subscription plans starting at $12/user/month
5. Loom
Loom is an excellent tool for screencast explainer videos, particularly useful for software tutorials and instructional videos. All you need is to sit in front of your computer screen and start talking.
Pros
- Screen recording and webcam options
- Time-stamped comments and emojis for collaboration
- Easy to share with a link
Cons
- Lacks advanced video editing features
Best for: Onboarding, running through edits
Pricing: Starter plan: Free, Business plan: $15/month, Business + AI plan: $20/month, Enterprise plan: Custom pricing
6. Synthesia
Synthesia is an AI-driven video generation platform specializing in explainer videos featuring realistic AI avatars. It’s great for creating videos without having to record a human presenter.
Pros
- User-friendly for beginners
- Supports 120+ languages
- Offers 140+ AI avatars
Cons
- Limited to AI avatars, no live-action video
Best for: Collaboration between team members
Pricing: Basic Plan, free; Paid subscription tier starting at $18/month
7. Vyond
Vyond allows you to create professional-quality explainer videos with customizable characters and animations. It provides options to create content in different visual styles, making it versatile for various industries.
Pros
- There are tons of cool features and professional templates
- High-quality sound effects and music
- Multiple animation styles
Cons
- Advanced features are only available in higher-tier plans
- Plans are more expensive than most other similar providers
Best for: Creating extremely customized videos
Pricing: 5 plans, starting at $58/month
8. InVideo
InVideo isn’t your standard explainer video software, but it does offer an extensive range of templates and tools to create explainer videos. It’s excellent for creating live-action video content, with various stock video and music tracks included.
Pros
- Thousands of templates
- Supports multiple video aspect ratios
- Extensive freemium features
Cons
- No animated character options
- Significant editing learning curve
Best for: Explainer video templates
Pricing: Plus plan: $28/month; Max plan: $50/month; Generative plan: $100/month, 20% off annual plans
9. Veed
Veed makes high-quality video editing accessible to everyone, offering templates and tools for explainer videos. It specializes in video formatting for social platforms like YouTube, Instagram, and TikTok.
Pros
- Easy to resize videos for different platforms
- Built-in subtitle editor
- Collaboration features
- No professional editing knowledge is required
Cons
- Watermark on the free plan
Best for: Budget-conscious businesses looking to create tons of videos
Pricing: Three paid tiers starting at $9/month
10. Promo
Promo specializes in video creation for marketing and social media, offering a vast library of stock footage and music, making it ideal for creating quick explainer videos.
Pros
- Royalty-free licensing
- Templates for various social media platforms
- Social media calendar
Cons
- Limited animation options
- No exports on the free plan
Best for: Social media marketing
Pricing: Multiple paid plans, starting at $29/month (following a 50% annual subscription discount)
Software Comparison Table
| Software | Best For | Pricing | AI Features |
|---|---|---|---|
| D-ID | AI video avatar generation for marketing and customer engagement | Free 14-day trial. Annual plans start at $8/month | Lifelike AI avatars, multilingual video translation, photo-to-avatar creation |
| PowToon | Animated explainer videos with brand-specific characters | Lite: $15/month, Professional: $40/month, Business: $125/month | Drag-and-drop editor, customizable animated characters, 40+ templates |
| VideoScribe | Whiteboard animations for explaining complex topics | Free trial. Lite: $12.50/month, Core: $18.75/month (annual billing) | Hand-drawn animation simulation, voiceover recording, adjustable video sizes |
| Runway | Live-action explainer videos with AI editing | Basic: Free. Paid plans start at $12/user/month | Background removal, object erasing, real-time collaboration |
| Loom | Screencast tutorials, onboarding, and team edits | Starter: Free, Business: $15/month, Business + AI: $20/month, Enterprise: Custom | Screen + webcam recording, collaboration with comments and emojis |
| Synthesia | AI avatar-driven explainer videos in multiple languages | Basic: Free, Paid plans start at $18/month | 140+ AI avatars, 120+ languages, AI-generated presenters |
| Vyond | Highly customized animated explainer videos | Plans start at $58/month | Multiple animation styles, customizable characters, professional templates |
| InVideo | Template-based live-action explainer videos | Plus: $28/month, Max: $50/month, Generative: $100/month (20% off annual) | Thousands of templates, stock video/music, multi-aspect ratio support |
| Veed | Social media-ready explainer videos | Three paid tiers starting at $9/month | Subtitle editor, resizing for platforms, collaboration features |
| Promo | Marketing and social media explainer videos | Plans start at $29/month (50% off with annual subscription) | Stock footage library, templates for social content, social calendar |
Explainer Video Trends of 2025
One of the biggest changes in 2025 is the rise of adaptive reuse within explainer videos. Some platforms now allow creators to swap out product shots or messaging for different audiences without rebuilding the entire video. A single asset can become multiple customized versions in a matter of minutes.
On the enterprise side, analytics have advanced. Dashboards now provide engagement heatmaps that show exactly which parts of a video are rewatched or skipped. This gives marketers actionable insight into story flow, allowing them to make improvements without relying on guesswork. Whether you are producing explainer videos animated for onboarding, customer support, or product demos, the leading software now views production as a continuous cycle of iteration rather than a one-time project.
Next Steps
Now that you have a clear overview of the best explainer video software tools for 2025, it’s time to pick the one that suits your specific needs. To start with D-ID, sign up now or contact us to learn more.
Related Reads
- Learn how to choose your perfect AI avatar tool in our guide: Choosing the Right AI Avatar Creation Tool
- Explore the difference between AI agents and AI avatars: AI Agents vs AI Avatars
- Discover other top tools making waves with animated avatars: Best AI Avatar Generators
FAQs
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Enterprises benefit most when tools offer secure multi user workflows, flexible pricing, detailed analytics, and CRM or video platform integrations. In 2025, top solutions also include AI-generated avatars, automated localization, and dashboards that reveal engagement metrics such as dropout rates and replays. These features allow large teams to collaborate efficiently, maintain brand consistency, and improve ROI through continuous iteration.
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AI avatars transform abstract messaging into relatable communication. Viewers retain more information when a friendly face guides them through the content. In 2025, avatars can reflect viewer data such as name, language, or region, creating a personalized experience. This increases attention span and emotional connection, leading to stronger conversions compared to generic animated scenes. Because they are AI-driven, avatars can be updated with new scripts or styles without requiring reshoots.
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Yes, many platforms in 2025 offer free plans with essential features. These usually include templates, animation libraries, and basic text-to-speech. They are ideal for testing workflows or creating simple projects. The limitations often include watermarks, reduced resolution, or restricted AI features. However, free tiers let you evaluate ease of use before committing to a subscription. If you need multilingual support or high resolution output, you will likely need to upgrade.
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For universal compatibility, MP4 remains the safest format for web, mobile, and social platforms. In 2025, exporting both widescreen (16:9) and vertical (9:16) is recommended since platforms like TikTok and Instagram Reels dominate short-form consumption. For enterprise use, WebM offers advantages for embedding and MOV supports high quality internal presentations. The best software allows batch exporting across multiple formats and aspect ratios to ensure you reach every audience.
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Yes, leading tools now provide automated translation, voiceover, and lip-sync in multiple languages. In 2025, you can upload one script, generate instant translations, and create region-specific versions complete with localized avatars and speech. This reduces localization time from weeks to hours. It is a major benefit for global organizations or companies with diverse customer bases. For best results, review the AI translations and add custom glossary terms when needed.
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