My Last Will uses D-ID to bring humanity and trust to digital legacy planning

A Case Study

Name: My Last Will

Industry: Blockchain heritage / digital legacy

My Last Will’s  vision is grounded in the idea that end-of-life intentions deserve both dignity and certainty. The company’s mission is to give people a trusted space to record the things that matter most, in a way that can’t be altered, questioned, or lost. 

In practice, that mission becomes a secure digital legacy platform that helps people put their wishes in order and make them accessible to the right people when it matters. My Last Will combines secure workflows (including using Scroll Blockchain and DocuSign for last-will execution) with a broader promise: preserving funeral wishes safely, protecting integrity, and enabling immediate access for execution, while also exploring new ways for people to transmit messages and memories with more meaning. 

The Challenge

End-of-life instructions and personal messages are highly emotional and irreversible. My Last Will needed a way to humanize and secure the transmission of these sensitive messages in a digital environment, while staying scalable, accessible, and compliant with strict privacy and security requirements.

Before D-ID, the team relied on static text, traditional forms, and limited video tools that lacked interactivity and emotional presence, making it difficult to convey empathy, intent, and trust.

The Solution: A secure, conversational video assistant

My Last Will built “My”, a secure, AI-powered conversational video assistant, that allows users to express, safeguard, and transmit their last wishes and personal messages in a more human, trustworthy way.

D-ID enabled the team to add emotional presence and clarity to a process that is traditionally cold and purely administrative, without compromising scalability.

My Last Will chose to partner with D-ID because it uniquely combines realistic conversational video, emotional expressiveness, and scalability, while respecting privacy and security constraints. Other options leaned toward static avatars or generic video. D-ID made it possible to create a human-centered experience that builds trust in sensitive, high-stakes situations.

Product Implementation

Implementation was smooth and fast. D-ID’s APIs and documentation made it easy to integrate conversational video into My Last Will’s workflow, move from prototype to a working experience quickly, and iterate without heavy technical overhead.

The Results

My Last Will saw a clear improvement in engagement and trust indicators:

• Session completion rates increased by over 30%
• Users spent significantly more time interacting with the experience
• Qualitative feedback highlighted higher emotional clarity and confidence vs. text-only flows
• Internally, D-ID helped reduce onboarding friction and accelerate iteration cycles

Users who were initially hesitant about digital tools became deeply engaged once they interacted with My through interactive conversational video. Several said it felt like they were “being understood” rather than filling out a form.

What’s next

My Last Will sees D-ID as a long-term partner. As the product evolves, conversational video will play a central role in building trust, accessibility, and emotional clarity at scale.