Head of Demand Generation

At D-ID we take pictures and turn them into DIgital Humans, able to move, talk, sing and even dance! Using AI-based technology, we automate video production and enable some of the biggest companies in the world to create high-quality, creative video content at scale.

We are now looking for an experienced, high-performing, and highly motivated Head of Demand Generation to join the team.

Role & Responsibilities

  • Head-up and implement lead generation and customer acquisition efforts across owned, and paid media.
  • Drive ongoing revenue and customer growth goals through effective planning and campaign execution.
  • Own the demand generation plan and budget , in line with quarterly revenue and business KPIs.
  • Create, launch and optimize ROI on all paid campaigns and provide regular reporting on performance against targets.
  • Collaborate with product marketing, sales and customer success teams on new messaging and offers for demand generation.
  • Implement new data management platforms and testing methodologies as needed to optimize against key metrics (eg CAC, LTV and Churn).

You Are

  • Minimum of 8+ years’ experience in B2B lead generation and customer acquisition marketing for a B2B SaaS or technology business
  • Demonstrable experience of implementing tracking for marketing assets such as landing pages, ad posts etc
  • Strong experience managing budget and paid campaigns across Google Ads (Search, display, email, retargeting) and Social (LinkedIn, Twitter, Facebook)
  • Experience in using Hubspot and other marketing platforms. (eg GA, Salesforce)
  • High level of proficiency with managing and interpreting campaign data – budgeting, reporting, analysis, troubleshooting, optimization
  • Strong organization, verbal and written communication skills essential
  • Ability to learn fast, balance priorities, and meet deadlines
  • Team player: organizing and managing with multiple stakeholders within the business
  • Self-motivated and self-managed: able to think independently, get feedback and find solutions.

We Are

D-ID is a Creative Reality™ startup specializing in patented video reenactment technology using AI and deep learning. D-ID’s products range from animating still photos, to facilitating high-quality video productions, and creating viral user experiences. With funding from tier 1 VCs, D-ID aims to radically disrupt the time, hassle and costs involved in video production, allowing for the creation of highly personalized media using AI, specifically in e-learning, corporate training, marcomms, AI assistants, history and the Metaverse. 

With international customers, D-ID’s core competencies in the human face and deep learning enable its partners to create exciting and engaging content that was until now unimaginable. 

D-ID is headquartered in Tel Aviv, Israel, with offices in London, NYC and San Francisco